Cookie Policy

Last Updated: July 24, 2026

1. Introduction

Welcome to Chopt's Cookie Policy. This document is designed to give you a clear and transparent understanding of how we use cookies and similar tracking technologies when you visit our website at fresh-chopt.rest. We are committed to respecting your privacy and ensuring you have full control over your online experience.

This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, both of which are available on our website. Together, these documents explain how we collect, use, and protect your personal information.

This policy applies to all users of our website, including visitors, customers, and anyone who interacts with our online food ordering and restaurant services. As a business operating in the United States, we comply with applicable federal and state regulations, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act regarding consumer protection and digital transparency.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-connected device when you visit a website. They are widely used across the internet to make websites work more efficiently, to provide better user experiences, and to give website owners useful information about how their sites are being used.

When you visit fresh-chopt.rest, our web server sends a cookie to your browser, which stores it on your device. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize your device and remember your preferences, login status, or other information from your previous visit.

Cookies contain a variety of information, such as a unique identifier for your browser, information about your session on our website, your language preferences, or whether you are logged into your account. Cookies are generally safe and cannot access other files on your device, spread viruses, or extract personal information beyond what you have provided to us.

2.1 Similar Tracking Technologies

In addition to cookies, we may also use other similar technologies to track your activity on our website:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened.
  • Local Storage: A technology similar to cookies that stores data in your browser but can hold larger amounts of information and does not expire automatically.
  • Session Storage: Similar to local storage but only stores data for the duration of your browser session, which is deleted when you close your browser tab.
  • JavaScript Tags: Small pieces of code embedded in our website that collect information about your browsing behavior.
  • Device Fingerprinting: A technique that collects information about your device's settings and characteristics to create a unique identifier.

For the purposes of this policy, we use the term "cookies" to refer to all of these technologies collectively, unless stated otherwise.

3. How Cookies Work

Cookies work by storing information about your visit to our website and sending this information back to us (or to third-party services we use) each time you return. Here is a simplified explanation of the process:

  1. You visit fresh-chopt.rest for the first time.
  2. Our server sends one or more cookies to your browser.
  3. Your browser stores these cookies on your device.
  4. On your next visit, your browser automatically sends the relevant cookies back to our server.
  5. Our server reads the cookies and can recognize you, remember your preferences, and personalize your experience accordingly.

Cookies can be either session cookies, which are temporary and deleted when you close your browser, or persistent cookies, which remain on your device for a set period or until you delete them manually.

Cookies can also be classified by origin: first-party cookies are set directly by our website (fresh-chopt.rest), while third-party cookies are set by external services we use, such as Google Analytics, Google Ads, or social media platforms.

4. Types of Cookies We Use

We use four main categories of cookies on our website. Below is a detailed explanation of each type and the specific purposes they serve for Chopt's food service website.

4.1 Strictly Necessary / Essential Cookies

These cookies are essential for our website to function properly. Without them, our website would not work correctly and you would not be able to use core features like placing food orders, managing your account, or navigating between pages. Because these cookies are strictly necessary, they cannot be disabled without severely impacting your ability to use our website.

Essential cookies handle tasks such as:

  • Maintaining your session while you are logged in to your account
  • Remembering items you have added to your online food order cart
  • Ensuring security and preventing fraudulent activity
  • Loading pages correctly and enabling basic website functionality
  • Complying with legal requirements, such as storing your cookie consent preferences

4.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. They collect information about which pages are visited most often, how long visitors stay on each page, where visitors come from, and what errors they may encounter. This information is aggregated and anonymized, meaning we cannot use it to identify you personally. We use this data to improve our website, enhance the online ordering experience, and make our food service offerings more relevant to our customers.

4.3 Functional Cookies

Functional cookies allow our website to remember choices you have made and provide enhanced, more personalized features. For example, they may remember your preferred delivery address, your language or region settings, your favorite menu items, or whether you have previously dismissed a promotional banner. These cookies make your experience on our website more convenient and tailored to your preferences.

4.4 Advertising / Marketing Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They may be used to limit the number of times you see an advertisement and to measure the effectiveness of our marketing campaigns. These cookies may track your browsing activity across multiple websites to build a profile of your interests. They are typically placed by our third-party advertising partners, such as Google Ads.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies currently used on fresh-chopt.rest:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID to generate statistical data on how you use our website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID to generate statistical data on how you use our website. Stores and updates a unique value for each page visited. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting data collection on high-traffic websites. Helps maintain performance. Analytics 1 minute
_gcl_au Google Ads (DoubleClick) Used by Google AdSense to experiment with advertising efficiency across websites using their services. Tracks conversions from Google Ads. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks user activity for retargeting. Advertising 90 days
cookieconsent_status fresh-chopt.rest Stores your cookie consent preferences so we do not need to ask for your consent every time you visit our website. Essential 1 year
session_id fresh-chopt.rest Maintains your login session while you are browsing our website and placing food orders. Ensures you remain logged in as you navigate between pages. Essential Session
cart_token fresh-chopt.rest Stores the contents of your food order cart so that items are retained as you navigate our menu and ordering pages. Essential Session
user_preferences fresh-chopt.rest Remembers your preferences such as dietary filters, saved delivery addresses, and previously ordered menu items for a more personalized experience. Functional 6 months
language_pref fresh-chopt.rest Remembers your preferred language and region settings so you do not need to select them on each visit. Functional 1 year
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and count pageviews. The [ID] suffix corresponds to your specific GA4 property. Analytics 2 years
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking on one of the advertiser's ads for the purpose of measuring ad effectiveness. Advertising 13 months

6. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control these third-party cookies, and they are subject to the privacy policies of the respective third parties. The main third-party services we use include:

  • Google Analytics: We use Google Analytics to track website traffic and understand user behavior. Google may use the data collected to contextualize and personalize the ads of its own advertising network. You can learn more at Google's Privacy Policy.
  • Google Ads: We use Google Ads to run advertising campaigns and measure their effectiveness. Google collects data about your interactions with our ads. Learn more at Google Ads Data Privacy.
  • Facebook (Meta) Pixel: We may use the Facebook Pixel to measure the effectiveness of our advertising, deliver targeted ads on Facebook and Instagram, and retarget visitors who have shown interest in our food offerings. Learn more at Facebook's Privacy Policy.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies, which are required for our website to function). There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Settings," or "Preferences" menu of your browser. Here are direct links to cookie management instructions for the most popular browsers:

Please be aware that if you use multiple browsers or devices, you will need to adjust your cookie settings on each one separately.

7.2 Opt-Out Tools for Specific Services

In addition to browser-level controls, you can use the following opt-out tools to specifically opt out of analytics and advertising cookies from major providers:

  • Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sending information to Google Analytics.
  • Google Ads Personalization: You can opt out of personalized advertising from Google by visiting Google Ads Settings or by visiting AboutAds.info.
  • Facebook (Meta) Ad Preferences: You can adjust your Facebook ad preferences or opt out of interest-based advertising by visiting your Facebook Ad Preferences page.
  • Network Advertising Initiative (NAI): Visit the NAI Opt-Out Tool to opt out of interest-based advertising from NAI member companies.
  • Digital Advertising Alliance (DAA): Visit AboutAds.info to exercise opt-out choices for participating companies.
  • European Interactive Digital Advertising Alliance (EDAA): Visit YourOnlineChoices.com to manage your online advertising preferences.

7.3 Cookie Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can update your preferences at any time by clicking the "Cookie Preferences" link available in the footer of our website. Please note that changes to your preferences may take a short time to take effect.

7.4 Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals. However, we encourage you to use the opt-out tools listed above to manage your tracking preferences.

8. Impact of Disabling Cookies

While you have the right to disable or delete cookies at any time, doing so may affect your experience on our website. The impact depends on which type of cookies you choose to disable:

Cookie Type Impact of Disabling
Essential Cookies Our website may not function properly. You may be unable to place food orders, log in to your account, or complete checkout. Core features will be unavailable.
Analytics Cookies We will not be able to analyze how our website is used, which may reduce our ability to improve your experience over time. Your browsing experience will not be directly affected, but improvements to our platform may be slower.
Functional Cookies Your preferences, such as saved addresses, dietary filters, and language settings, will not be remembered between visits. You may need to re-enter this information each time you use our website.
Advertising Cookies You will still see advertisements, but they may be less relevant to your interests and preferences. You may also see the same ads more frequently, as we will not be able to manage the frequency of ad delivery.

9. Cookie Retention Periods

Cookies are stored on your device for different lengths of time depending on their purpose:

  • Session Cookies: These are temporary and are deleted from your device automatically when you close your browser or end your session.
  • Persistent Cookies: These remain on your device until either their expiration date passes or you delete them manually through your browser settings. Expiration dates range from a few minutes (such as _gat at 1 minute) to several years (such as _ga at 2 years).

We only store cookies for as long as necessary to fulfill the purposes outlined in this policy, and we regularly review our cookie usage to ensure that retention periods remain appropriate and proportionate.

10. Your Rights Under US Privacy Law

As a resident of the United States, you have certain rights regarding your personal data and the cookies we use. Depending on your state of residence, these rights may include:

  • California Residents (CCPA/CPRA): If you are a California resident, you have the right to know what personal information we collect through cookies, the right to opt out of the sale or sharing of your personal information, the right to delete your personal information, and the right to non-discrimination for exercising your privacy rights. To exercise these rights, please contact us using the information provided in Section 12 below.
  • FTC Act Protections: Under the Federal Trade Commission Act, we are prohibited from engaging in unfair or deceptive practices in connection with the use of cookies and tracking technologies. We are committed to full transparency in our cookie practices.
  • Other State Laws: Various other US states have enacted or are in the process of enacting privacy laws that may grant you additional rights. We are committed to complying with all applicable state privacy laws.

To submit a privacy rights request or opt out of the sale/sharing of your personal information collected through cookies, please contact us at [email protected] with the subject line "Privacy Rights Request."

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or changes in our business practices. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, by displaying a notice on our website or sending you an email notification.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies. Your continued use of fresh-chopt.rest after any changes to this policy constitutes your acceptance of the updated terms.

The most current version of this Cookie Policy will always be available at fresh-chopt.rest/cookie-policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your questions promptly and transparently.

Contact Information — Chopt

When contacting us regarding cookies or privacy matters, please include as much detail as possible about your request, including the specific cookie(s) you have questions about and the nature of your concern. This will help us respond to you more quickly and effectively.